| 1 | # Dad's July 2nd Answers - The Spec (source of truth for the next push) |
| 2 | |
| 3 | *47 voice memos transcribed 2026-07-04 (Whisper large-v3-turbo, 3060). Verbatim: |
| 4 | `Plan-Transcribe/TranscribeJuly2nd/transcripts/_JULY2ND_ALL_TRANSCRIPTS.md`. |
| 5 | These are Dad's answers to `DAD_QUESTIONS.pdf` (Q1-Q44). Message N = memo N; |
| 6 | memos 1-9 were duplicate exports of 10-18. Q18 was skipped; Q22 was answered |
| 7 | twice and the later answer (msg 35: yes) supersedes the earlier hold-off (msg 30).* |
| 8 | |
| 9 | --- |
| 10 | |
| 11 | ## 1. Non-negotiable design changes (Dad's exact words) |
| 12 | |
| 13 | | # | Decision | Source | |
| 14 | |---|----------|--------| |
| 15 | | D1 | **The disco ball GOES.** "It's disco, but we're doing Chicago stepping... it sends a conflicted message... the ball, it has to go." | Q28 (38), Q33 (44) | |
| 16 | | D2 | **New emblem: a stepping COUPLE.** "It's a couple's dance... a man and a woman... maybe twirling... holding hands... some elegant, classy ballroom type of form in that emblem." Silhouette imagery; also evocative: DJ booth, stiletto heels (ladies), sharp suits (men) - "stepping sharp, coming clean." | Q33 (44), Q39 (50) | |
| 17 | | D3 | **Readable, older-people-friendly type.** "Lettering, letterhead, fonts at normal height or size where people can read it... I don't want stuff to be small." | Q2 (11), Q28 (38) | |
| 18 | | D4 | **Professional like Apple / BlackRock / Fidelity.** "Just as long as it looks professional and it works and it's functional and it's user-friendly... secure and safe." Color can stay - "a good color that pops but not too far bright... I don't want to make it cheesy... still professional." | Q30 (40), Q28 (38) | |
| 19 | | D5 | **Grown-up voice.** Audience is grown folks. "Grown up, concise and straight to the point... no fluff and no vagueness." | Q32 (42, 43) | |
| 20 | | D6 | **Imagery: mixed, clean, respectful** - "sprinkle a few big photos here or there," not over-the-top. | Q31 (41) | |
| 21 | | D7 | **Name: lead with "Chicago Stepping"** said in a clever/unique/classy way (final wording subject to a family vote). | Q36 (47) | |
| 22 | | D8 | **Tagline LOCKED: "Chicago Stepping. Your City."** - "I like that tagline... run with that." | Q37 (48) | |
| 23 | | D9 | **Mobile-first / the app is the goal.** "I was trying to gear toward the cell phone." Website + app must "sync and be uniform." | Q34 (45), Q41 (52) | |
| 24 | | D10 | No one specific "stepping color" exists - cities theme differently (camo, all-white, cream, purple, pink, all-black). Color choice is ours per D4. | Q29 (39) | |
| 25 | |
| 26 | ## 2. Features Dad said YES to (build/finish) |
| 27 | |
| 28 | | # | Feature | Detail | Source | |
| 29 | |---|---------|--------|--------| |
| 30 | | F1 | **Event flyers on the site** | Flyers/brochures shown on events. Needs image upload + storage. | Q10 (19) | |
| 31 | | F2 | **Photo albums per event** | "Comparable to Facebook" scroll-through galleries, plus people can SEND photos/videos in to the site/app. | Q11 (20) | |
| 32 | | F3 | **Rich built-in media** | "From literature to vocals to videos" built into the site. | Q12 (21) | |
| 33 | | F4 | **Downloadable PDF programs** | Event pamphlet/program as a PDF on the event page - "that would be something unique." | Q13 (22) | |
| 34 | | F5 | **Vendor section** | Greg has vendors (glasses, purses, CBD oil, wide range). List vendors per event/city. | Q14 (23) | |
| 35 | | F6 | **Host hotels / travel** | He recommends host hotels for out-of-towners - keep/finish The Road. | Q15 (24) | |
| 36 | | F7 | **Instructor listings per city** | "We can advertise instructors in different cities that people can go and get lessons from." (Capability now; real names later.) | Q22 (35) | |
| 37 | |
| 38 | ## 3. Explicit HOLDS (do NOT do) |
| 39 | |
| 40 | | # | Hold | Source | |
| 41 | |---|------|--------| |
| 42 | | H1 | **NO real events, DJs, groups, promoters, or instructors by name** until permissions/contracts exist - name/likeness + copyright worry, "so we won't infringe on anybody's rights." Build the slots, keep them "ready to add," seed only clearly-labeled sample data. | Q19-Q23 (27-32) | |
| 43 | | H2 | **NO promoter boost/featured fees.** "No. We shouldn't charge a fee for promoters." | Q25 (34) | |
| 44 | | H3 | **Ticket-cut fee: PINNED / off the table** for now. | Q26 (36) | |
| 45 | | H4 | **Not showing anyone outside yet** - wants licensing/copyright protection first (idea-theft worry). Keep it private-ish; security matters. | Q42 (53) | |
| 46 | | H5 | Greg selling through our site: **unconfirmed** - he has his own site + designer; Dad needs a sit-down. Keep ticketing capable but don't build Greg-specific flows. | Q7 (16) | |
| 47 | |
| 48 | ## 4. Money model (Dad's current position) |
| 49 | |
| 50 | - Browse free (logged in) - yes. **App + website are the two monetization vehicles.** (Q24, msg 33) |
| 51 | - Leaning: **quality worth a $1-2 app download** - "worth paying for or worth them downloading." No community-alienating fees. (Q27, msg 37) |
| 52 | - Everything else pinned (H2/H3). |
| 53 | |
| 54 | ## 5. Cities |
| 55 | |
| 56 | - Current six (Chicago, Atlanta, Detroit, Houston, Charlotte, DC) = **good soft launch**. (Q17, msg 26) |
| 57 | - Future list: **Little Rock, St. Louis, Huntsville, Montgomery, New Orleans, Las Vegas.** Surface as "more cities coming." |
| 58 | - Memphis (Q18) unanswered directly - Greg is Memphis; leave off until Dad confirms. |
| 59 | |
| 60 | ## 6. Greg Dixon facts (for later onboarding, H5 pending) |
| 61 | |
| 62 | Greg Dixon · 50+ years in stepping · Chicago-stepping promoter + dance instructor · |
| 63 | org: **Unique Steppers of Memphis** · sells tickets online via his own website + |
| 64 | in person city-to-city · ticket types: early-bird, group/whole-city specials |
| 65 | (10-12+ couples), full slate · average price **$75-$125/person**, varies by |
| 66 | season/event. Nothing on his current site Dad wants copied (Q16). |
| 67 | |
| 68 | ## 7. Dad's priority order (Q40/Q41, msgs 51-52) |
| 69 | |
| 70 | 1. **Website + app synced and uniform** - connecting Chicago Stepping to the people. |
| 71 | 2. **Monetization** that benefits the family without alienating the community. |
| 72 | 3. **Fun without fear** - people trust it: secure, safe, classy, and **true to the |
| 73 | roots of Chicago stepping** (never mixed up with Greek stepping). |
| 74 | |
| 75 | What he wants to be able to show Greg: security, classiness, continuity across |
| 76 | cities, cultural fidelity. (Q40, msg 51) |
| 77 | |
| 78 | ## 8. Overall verdict |
| 79 | |
| 80 | "All the work that's been done up into this point thus far, I'm pleased with... |
| 81 | Everything seems to be on point." (Q43-44, msgs 54-55) - finish and elevate, |
| 82 | don't restart. |